iReporting™

What is iReporting? A real time ROI measurement of digital marketing campaigns. This tool uses a digital application with specific markers applied to the master optical discs (CD/DVD ROM platforms) prior to the CD or DVD replication process. iReporting provides valuable information to assist marketing departments with direct response strategies to meet sales & marketing objectives. How does it work? It measures and records the navigation of a consumer while they are viewing a media disk, without using cookies or spyware. The data is then compiled and posted on a web-based portal reporting the effectiveness of the marketing campaign. What does it measure? Elements of measurement can be as basic as whether the disk was opened and the average session length to detailed reports including specific video or audio content that is viewed and the time spent watching or listening as well as website click throughs This data can be sorted by time of day, zip code, city or state, giving a snapshot of user demographics. How much does it cost? The basic price per unit is based on the volume of optical discs that are replicated. For example an average run of 50,000 would add approximately 15 cents per disc to the replication costs. Higher volume jobs could be as low as an additional 7 cents per disc. Contact us for more details.

Interested in seeing a demo? Email or call us at 800.634.3475